Category Archives for "Business"

March 4, 2016

The Death Of Salesmanship and the Birth Of Client Advocacy By Travis Sago

The Death Of Salesmanship and the Birth Of Client Advocacy By Travis Sago

Do you like salespeople? Most folks don’t. I don’t. I don’t like most salespeople anyway. Ever wonder why? Isn’t it because we feel they have their best interests at heart, rather than ours? That’s it…  isn’t it? Ugly problem is… I AM a salesperson. Bet, you are too? So should we loathe ourselves? Well not […]

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March 14, 2015

How To Plan and Execute a Successful Book Launch

How To Plan and Execute a Successful Book Launch

Yes, they do disappear. Just ask 10CC, the band that wrote Ships Don’t Just Disappear in the Night. They disappeared (kind of), and books do too. Fortunately, you can resurrect them. You can start all over again and take another stab, but if you’re going to do this right, and remember, doing it right means […]

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March 14, 2015

How To Engage Readers With Compelling Content

How To Engage Readers With Compelling Content

There are a lot of different opinions on what classifies as compelling content. I think the process can be broken down into five simple steps: Step 1: Make it Easy to Scan Take a few minutes and look at the structure of the book you’re currently reading. Notice how each paragraph and sentence are relatively […]

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